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AJ Tatum
The Importance of Digital Presence Management

Every business needs to be online, and that probably goes without saying. As far as most consumers are concerned, whether you’re a local pizza shop or an eCommerce store, if you’re not online, you’re not in business.

Luckily, you can take some easy steps to improve your business’s online presence…

Why You Should Use WordPress for Your Startup

Some links in this article are affiliate links. This means that if you sign up for a service or purchase a product through one of my links, I will receive a small commission at no cost to you.

Did you know that WordPress powers over 40% of websites?

So it…

7 Steps to Build a Profitable eCommerce Store in 2021

eCommerce development is booming and the number of online consumers is continuing to grow annually. In an October 2020 report, Statista estimated 1.92 billion individuals purchased goods and services online in 2019.

eCommerce lets businesses reach customers globally without building storefronts, saving overhead costs by marketing to consumers through the…

Marketing Automation 101: What You Should Know

You probably know that marketing involves a lot of repetitive tasks. As such, it makes sense to automate these tasks so that people can be free to tackle more demanding problems. …

Why Social Media Marketing Is Important For Businesses

Today’s times have unfolded some brilliant technological innovations. In addition, social media networks and exceptional communication have enabled new opportunities to appear across the globe.

In an unceasing evolution of technology, gadgets have entered the world of human behavior, changing how we function. …

Google My Business

In this blog post, I am going to discuss the 4 benefits of Google My Business (GMB).

Before moving forward, if you have an existing GMB profile or are looking to set up your profile, download my free Google My Business Exposure Guide which covers 8 steps to increase your…

How to Capture Gravity Forms Data with Event Tracking

Before reading this article, if you are unfamiliar with the WordPress forms plugin, Gravity Forms, please see my blog post “What Is Gravity Forms & How to Use It in 2021”. …

What Is Gravity Forms & How to Use It in 2021

One key component to any WordPress site, or any website for that matter, are forms for contacting you, subscribing to your newsletter, scheduling a consultation, and endless other possibilities.

When it comes to building forms in WordPress, Gravity Forms is by far my favorite. I’ve tried other plugins like Ninja…

Why Your Marketing Automation Matters

Whether you’re a brand new startup without any customers or you’re a growing business or you’re an established business looking to manage your web presence, having a marketing automation strategy is absolutely critical.

In fact, it’s one of the first things I like to discuss with new clients as it…

Creating an Effective Web Presence in 2021

Your web presence is how your business exists, represents itself online, and builds up its online footprint.

Businesses need to build a strong digital presence for awareness, reaching potential customers, engaging target audiences, and driving growth as online channels expand.

In this post, I will go into more detail about…

AJ Tatum

I’m the founder of Tatum Digital Agency. I’m passionate about the human side of technology & marketing and using tech to level up! 🚀

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