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AJ Tatum
7 Steps to Build a Profitable eCommerce Store in 2021
7 Steps to Build a Profitable eCommerce Store in 2021

eCommerce development is booming and the number of online consumers is continuing to grow annually. In an October 2020 report, Statista estimated 1.92 billion individuals purchased goods and services online in 2019.

eCommerce lets businesses reach customers globally without building storefronts, saving overhead costs by marketing to consumers through the Internet instead. As a result, it has serious advantages over brick-and-mortar retail.

As technology continues to evolve, eCommerce and “m-commerce,” or mobile commerce, have only become more appealing for business owners and customers.

The following are the seven best steps (plus a tip or two) you should know if you’re…

A deep dive into everything you need to know

Marketing Automation 101: What You Should Know
Marketing Automation 101: What You Should Know

You probably know that marketing involves a lot of repetitive tasks. As such, it makes sense to automate these tasks so that people can be free to tackle more demanding problems. That is precisely why many businesses & marketing departments use marketing automation to automate their sales activities and marketing campaigns.

On average, 51% of companies are currently using marketing automation. With more than half of B2B companies (58%) planning to adopt the technology.

Marketing automation helps to both increase revenue and boosts efficiency. Apart from that, marketing automation also helps to reduce human error.

So, here’s what you should…

Including how it’s changed over time

Why Social Media Marketing Is Important For Businesses
Why Social Media Marketing Is Important For Businesses

Today’s times have unfolded some brilliant technological innovations. In addition, social media networks and exceptional communication have enabled new opportunities to appear across the globe.

In an unceasing evolution of technology, gadgets have entered the world of human behavior, changing how we function. As a result of these changes, several strategies exist to help your business grow and run smoothly.

Social media marketing has been a game-changer in terms of digital marketing.

Social media networks reach about 5 billion users on Facebook, Instagram, Twitter, etc.

These social media networks provide a new means to connect with potential customers and new…

Google My Business
Google My Business

In this blog post, I am going to discuss the 4 benefits of Google My Business (GMB).

Before moving forward, if you have an existing GMB profile or are looking to set up your profile, download my free Google My Business Exposure Guide which covers 8 steps to increase your exposure on Google.

Now, let’s cover some basics.

What is Google My Business?

Google My Business is a platform that powers Google’s business listings, giving you the chance to show up on top of the local results, appear in other results, and control how your information appears.

GMB is a platform that every local business…

How to Capture Gravity Forms Data with Event Tracking
How to Capture Gravity Forms Data with Event Tracking

Before reading this article, if you are unfamiliar with the WordPress forms plugin, Gravity Forms, please see my blog post “What Is Gravity Forms & How to Use It in 2021”. If you’re unfamiliar with web analytics, specifically Google Analytics and Google Tag Manager, please check out “An Introduction to Web Analytics For 2021”.

Alright! Now, let’s get into some fun stuff with Gravity Forms: Event Tracking!

Unfortunately, one thing Gravity Forms doesn’t offer out of the box is the ability to track form submissions in services like Google Analytics or Matomo. …

What Is Gravity Forms & How to Use It in 2021
What Is Gravity Forms & How to Use It in 2021

One key component to any WordPress site, or any website for that matter, are forms for contacting you, subscribing to your newsletter, scheduling a consultation, and endless other possibilities.

When it comes to building forms in WordPress, Gravity Forms is by far my favorite. I’ve tried other plugins like Ninja Forms and WP Forms, and they were worthy components but, at the end of the day, I found Gravity Forms to be a more mature product that had an active development community, plenty of add-ons, and lots of integrations to services I use like ActiveCampaign and Zapier.

In this post…

Why Your Marketing Automation Matters
Why Your Marketing Automation Matters

Whether you’re a brand new startup without any customers or you’re a growing business or you’re an established business looking to manage your web presence, having a marketing automation strategy is absolutely critical.

In fact, it’s one of the first things I like to discuss with new clients as it plays an essential role in almost every facet of your digital marketing efforts.

So, before I go any further, let’s cover some basics.

What Is Marketing Automation?​

Basically, marketing automation is the use of software and technology to automate repetitive, manual marketing activities. …

Creating an Effective Web Presence in 2021
Creating an Effective Web Presence in 2021

Your web presence is how your business exists, represents itself online, and builds up its online footprint.

Businesses need to build a strong digital presence for awareness, reaching potential customers, engaging target audiences, and driving growth as online channels expand.

In this post, I will go into more detail about website optimization and look at ways you can improve your website‌ ‌presence.

What is digital presence?

You can think of digital presence as how your business appears online. …

An Introduction To Web Analytics For 2021
An Introduction To Web Analytics For 2021

Digital marketing thrives on data. No matter what kind of site you have, whether it’s an e-commerce site, a personal website, or a site for a small business, you should understand how people interact with it.

While Creating an Effective Web Presence, implementing web analytics should be one of your first steps once you’ve launched your website.

While there are plenty of tools available to you, in this blog post I’m going to cover the tools I use: Google Analytics (GA) and Google Tag Manager (GTM).

So, let’s begin! Feel free to watch the video or read the article below.

Schema for Search Engine Optimization using the WordPress plugin RankMath and the .NET Core nuget package Schema.net
Schema for Search Engine Optimization using the WordPress plugin RankMath and the .NET Core nuget package Schema.net
Schema for Search Engine Optimization using the WordPress plugin RankMath and the .NET Core nuget package Schema.net

Some links in this article are affiliate links. This means that if you sign up for a service or purchase a product through one of my links, I’ll receive a small commission at no cost to you.

If you’re new to Search Engine Optimization (SEO), then you may have never heard of schema or perhaps you’ve heard of it, but don’t know how it can help with your search engine result pages.

What Schema Means

In simple terms, schema markup is code that you place on your website to aid search engines in providing you with more relevant search results.

Here’s an example…

AJ Tatum

I’m the founder of Tatum Digital Agency. I’m passionate about the human side of technology & marketing and using tech to level up! https://tda.to/ 🚀

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